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IGI Insights Blog
In today's world of websites, social media, and mobile apps, digital design often takes center stage. But as more brands rediscover the value of print, for its permanence, tactile presence, and credibility, it's important for designers to understand it. Designing for print isn't just about using higher resolution. Print requires a different mindset and a deeper understanding of how ink interacts with paper.
Staring at a blank page trying to write a postcard or flyer is one of the more common reasons print campaigns stall before they even start. A business owner knows a direct mail piece could bring in customers, but figuring out what to actually say on it can eat up more time than the design or printing ever does.
