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IGI Insights Blog
Plenty of businesses treat direct mail like a fire drill. A sales target slips, someone suggests a mailer, and a few weeks later a postcard goes out. Sometimes it works. Then everyone moves on, and the next mailing starts from zero. At Independent Graphics, we work with companies across Pennsylvania, New York and New Jersey, and the ones that get the most from personalized print almost always do it differently. They run it as a program.
Every direct mail campaign depends on three fundamentals: the right list, a clear message, and a strong call to action. But the physical qualities of a mail piece matter too. Size, shape, paper, texture, and color all influence whether someone picks up your mailer first or sets it aside. Independent Graphics produces direct mail for businesses throughout New York, Pennsylvania, New Jersey, and beyond. Here are five ways to give your next piece an edge.
